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What’s up with that name?

This week, we are revisiting a previous post…..after many recent questions regarding our name, we thought we would share again…..

What’s up with that name ?
Just this week a customer commented on the name, Aggressive Appliances….he said he walked in expecting an “aggressive” sales person to attack, but was pleasantly surprised when he was treated in a non-aggressive manner, and so appreciated the attention to detail and a relaxing shopping experience.  We thought we would share a bit about our name and the owners that are behind it…………
When Jerry Jaskot, a PE teacher and coach, decided to go into business in 1980 he believed being aggressive to be a positive attribute, plus it would get them first in the phonebook (remember those things?). Over the years there have been no shortage of smiles, smirks, and puzzled looks; but you must admit the name kind of sticks.
Our purpose is to help people purchase and fully enjoy their appliances to their full extent. Our team shares this commitment and we believe the profit will come as a result of doing business with this purpose in mind. Our customer base continues to grow and we are so pleased to say that at least 85% of our new customers are referred to us by loyal customers. We’re humbled by this kind of trust and it solidifies our resolve to be a business with a conscience.

Jaskot’s only frame of reference in the world of business was as a customer. Over time, he realized he also needed to make a profit (that occurred coincidentally when he ran out of money, lol) in order to stay in business. This led to the development of Jerry’s business philosophy which is about building value for not only customers, team members, suppliers, and the community, and then trusting that profit would be a result of rather than seeking profit above all.

Jerry and Cheryl continue to proudly lead Aggressive Appliances with their unique expertise, and most importantly their passionate commitment to service. Their son, Jeff, shares this passionate commitment and has been involved in the company’s leadership since 2009 when he completed his military service.

 
Jerry and Cheryl Jaskot

Jeff and Maya Jaskot
Visit our showroom and see how we strive to provide you with a better shopping experience.