Category Archives: News

Don’t play with your food!!!

It’s 6pm. You’re just getting home from a long day. Your kids, spouse, significant other, your pet, (insert other hungry mouth here), or just YOU are starving. Who has time to cook a healthy meal that will be tasty and quick? Apparently we do. It might even mean that everyone puts their smart phones down and *GASP* talk to each other over a meal. Imagine?!? That’s just what Subzero-Wolf is suggesting AND they say we can do it easily with just a little planning and foresight. Hmmmm, interesting…


We were told as children not to play with our food….and it seems to me this campaign is saying “Why not?!”

Subzero-Wolf, an elite line of cooking and refrigeration products, has nobly started their “Reclaim the Kitchen” campaign. Their concept is that we are spending more time buying meals outside of the home and not cooking for ourselves (true, true). Are we missing out on fun and nutrition when we pick fast food or take out? Who really likes that garbage anyway? I don’t see any hands up…roastedchickenwithnewpotatoesandasparagusSo what they are saying in a nutshell is taking a few extra minutes to go buy fresh, fun, colorful, healthy foods with (or without) company and head home to create a quick meal is actually doable? Yes! And…all the “chefs”, young, in-between, and old, may have the chance to talk, share, and create memories as well! Little ones, playing with food, filling their bodies and souls with a home cooked meal that they help create within reach. My reach. Yours. I’m not kidding. Teach them about nutrition and helpfulness while bonding over food? I’m definitely picking up what Subzero-Wolf is putting down. I can do this! I think you can, too!


And what about all you singles out there? Blast some music, break out the seasonings and get your creative side flowing. Cooking is an art and what better way to nourish your body and creative spirit than with a masterpiece you’ve whipped up either for yourself or for someone visiting?

As our lives get a little nuts we don’t have to sacrifice happy bellies OR play time with our food in the kitchen. Find your inner kid and get back to playing with your food.

Subzero-Wolf has happily cooked up a website here with easy, fast recipes and links that fit our fabulous lifestyles and insane schedules. And here’s the link of their press release on this awesome initiative in partnership with Chef Kathleen Flinn.

And by the way… if you click the “food on the table” pictures you’ll go right to their recipe link.

(Silly raspberry heads photo credit to Raw Food Rehab)



Aggressive Appliances – Latest Plan To Sell

As a student of the Seminole State College Interior Design Program, I am just about halfway through my National Kitchen and Bath Association internship at Aggressive Appliances. This has opened up to me the world of fine appliances in a showroom with almost a boutique atmosphere. That is unique in the appliance world- how a boxy shaped machine can evoke that feeling. The appliances are displayed in kitchen vignettes throughout the store with visually exciting displays that are constantly updated. Aggressive Appliances is a family owned and run business with a friendly and welcoming environment. Everyone, from the salespeople to the accountants, is happy to answer my questions and assist me with my tasks.

I have been charged with a project to help facilitate the business launch a line of more affordable appliances including dishwashers, ranges, refrigerators, microwaves and washer and dryers. Aggressive Appliances is looking to expand their target audience to include appliance shoppers who are in all price categories.

My first task was to take the measurements of the area of the showroom that will be devoted to these appliances. I then used my space planning skills with the aid of the computer using an architectural program, taking into account the many variables of this part of the showroom floor. I had visited several area appliance stores to see how their space was arranged. It seemed to me that they had no assistance in space planning, as I could not find any particular pattern or reasoning in the display of their goods. For example, there was a mishmash of varying prices rather than an orderly arrangement of price, brand or features. Therefore, I was determined to create a floor plan at Aggressive that was less confusing to shoppers.

In my personal experience shopping in a store where there is a puzzling display of merchandise, I tend to feel overwhelmed, causing me to shut down mentally and emotionally. With this in mind, I wanted an orderly sequence of appliances that helped to direct shoppers to the right appliance for them. I also had to consider parameters such as the strategic placement of the sales desks, arrangement of the appliances so they won’t block the salesperson’s view of the front door, as well as comfortable aisle sizes, all while displaying as many products as possible.

We are now ready to start placing the appliances on the floor, as well as ordering new models that will be stocked and ready to be delivered for those who need their machines right away. We are tagging many appliances for clearance to make room for the new models. I can’t wait to see the end result and I anticipate that new customers will be welcomed and excited by the expansion of products.
backroom picAA Floorplan

Contributed by Karen Lewis, Interior Design Student and Intern for Aggressive Appliances