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Tag Archives: Under-counter Refrigeration

Always Be True To You

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TrueVintage1It occurred to me on my latest appliance adventure to Missouri that garages have made a major impact on American history. From music, to computers, to appliances…..they have been an integral part in making magic happen in many industries. After hearing that Bob Trulaske, his father, and his brother went to work on the first roll-top-soda-pop-storing refrigerator in a garage, it made me giggle a little because well….another American garage invention success story.TrueVintage2

So who was Bob Trulaske? He is the founder of True Manufacturing, the world’s leading commercial refrigeration supplier. Founded and made in St. Louis, Missouri, 75% of the raw materials used are sourced from the USA. It’s not a shock that Bob also served in the military and was a World War II Veteran.

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While sitting in their local pop shop, Bob and his brother came up with the idea for a refrigerator that wouldn’t need an expensive block of ice. They promised the owner that when they made their first refrigerator it would be his. So in their garage they built the first commercial soda refrigerator. This roll-top caught the attention of 7-Up and Coca-Cola. These companies wanted these refrigerators and True was more than happy to oblige!

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Later in the 70s they took a shot at more than just beverage coolers and ventured into the food service industry. People thought they were nuts. What did they know about the food service industry? Considering that the company is in the majority of today’s restaurants, we can see that naysayer hadn’t a clue as to the true capability of True‘s ability to figure it out AND be the best.

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Fast forward to 2008 when True decided to take another chance in yet another division they knew nothing about…..the residential market. Again, they were told they were nuts. What did they know about the residential market? Yup. Imagine that? With that in mind I could picture them laughing as they brought to market an uncomparable product line chock full of pieces like a 42″ and 48″ built-in refrigerator with true commercial qualities, under-counter refrigeration, wine preservation, beer dispenser, and an ice machine.

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True offers decades of commercial quality brought to market in their residential line. Features such as stainless interior, serious compressed insulation, a 3 year warranty, and all under-counter products being indoor AND outdoor rated, are just some of the perks to their residential line. It can’t all be commercial though….so they add wonderful features such as colorful, choice lighting and stainless steel buttons, backed by hundreds of thousands square footage of manufacturing capabilities.

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We have these exceptional pieces on display. Stop in so I can infuse you with the same excitement I experienced walking the historical factory that has had a huge, true impact on appliances throughout the world. Truly TrueTrue to and for You.

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Refrigerators? Surprise!!!

SubzeroVintageDesign and style have always played a major part in kitchen décor and are just as important as function and quality to many kitchen dreamers. With current kitchen design featuring concealed appliances in cabinetry, it is no shock that the majority of our refrigeration and freezer sales are for built-in products. SubzeroDrawers

With built-ins you could lose a lot of functional cubic capacity depending on the width and number of columns you choose. There are great solutions for this in the form of under-counter refrigeration and here are a few reasons why you might want to consider these options.TrueBevCnter

If you open your refrigerator now….what do you see? You will most likely find what most people find, a lot of prime space being used by beverages! If you were to take those beverages and move them to an under-counter refrigerator you free up valuable real estate in the main “food” refrigerator. You will also reduce the amount of times you open your main refrigerator door, reducing energy consumption because the unit doesn’t have to work to get back up to a cold temp. PerlickDrawersIf you entertain a lot, consider a model that will bring drinks to a crisp cold within a half hour. There are models out there and we have them. If you have children, even better. You can put snacks and drinks at an easy to reach height so they can help themselves! There are door and drawer models to really open up creativity. How about a produce drawer right by the sink?TrueDrawersSo when you are thinking about renovating your kitchen or building a new house and working on the layout, stop in and talk to us about your options for refrigeration. While under-counter refrigeration may sometimes be a last thought, we can show you why you may want to make it one of your first.

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