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Tag Archives: True

Always Be True To You

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TrueVintage1It occurred to me on my latest appliance adventure to Missouri that garages have made a major impact on American history. From music, to computers, to appliances…..they have been an integral part in making magic happen in many industries. After hearing that Bob Trulaske, his father, and his brother went to work on the first roll-top-soda-pop-storing refrigerator in a garage, it made me giggle a little because well….another American garage invention success story.TrueVintage2

So who was Bob Trulaske? He is the founder of True Manufacturing, the world’s leading commercial refrigeration supplier. Founded and made in St. Louis, Missouri, 75% of the raw materials used are sourced from the USA. It’s not a shock that Bob also served in the military and was a World War II Veteran.

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While sitting in their local pop shop, Bob and his brother came up with the idea for a refrigerator that wouldn’t need an expensive block of ice. They promised the owner that when they made their first refrigerator it would be his. So in their garage they built the first commercial soda refrigerator. This roll-top caught the attention of 7-Up and Coca-Cola. These companies wanted these refrigerators and True was more than happy to oblige!

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Later in the 70s they took a shot at more than just beverage coolers and ventured into the food service industry. People thought they were nuts. What did they know about the food service industry? Considering that the company is in the majority of today’s restaurants, we can see that naysayer hadn’t a clue as to the true capability of True‘s ability to figure it out AND be the best.

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Fast forward to 2008 when True decided to take another chance in yet another division they knew nothing about…..the residential market. Again, they were told they were nuts. What did they know about the residential market? Yup. Imagine that? With that in mind I could picture them laughing as they brought to market an uncomparable product line chock full of pieces like a 42″ and 48″ built-in refrigerator with true commercial qualities, under-counter refrigeration, wine preservation, beer dispenser, and an ice machine.

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True offers decades of commercial quality brought to market in their residential line. Features such as stainless interior, serious compressed insulation, a 3 year warranty, and all under-counter products being indoor AND outdoor rated, are just some of the perks to their residential line. It can’t all be commercial though….so they add wonderful features such as colorful, choice lighting and stainless steel buttons, backed by hundreds of thousands square footage of manufacturing capabilities.

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We have these exceptional pieces on display. Stop in so I can infuse you with the same excitement I experienced walking the historical factory that has had a huge, true impact on appliances throughout the world. Truly TrueTrue to and for You.

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Commercial Cooking and Cooling – Sort of

TrueA few of our brands got their start building products that were not intended for home use.  Products designed for restaurants and grocery stores tend to be larger, louder and less efficient, but more reliable than residential appliances.  While no one recommends commercial equipment for your house, we are able to recommend some commercial brands. 

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A large number of coolers and refrigerators in grocery and convenience stores carry the True logo.  True got their start in the 40’s building drink coolers.  Their first big contract was with 7-Up, building reach-in coolers for soda bottles.  They’ve grown to become the biggest supplier in the world for display coolers and restaurant refrigeration.  True Residential builds a complete line of under-counter refrigerators, wine coolers, freezers and ice machines for the home.  They have just added a 42” and 48” built-in side by side refrigerator that would look as much at home in a premium restaurant as it will in your kitchen.  These products have the super high quality components of commercial equipment, while meeting the stringent energy standards of the residential market. 

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The world’s largest restaurant company, Darden Restaurants, happens to be a local, Orlando based company.  Darden owns Olive Garden, Longhorn Steakhouse, Bahama Breeze and several other restaurant brands.  They demand equipment that will not let them down.  Behind any Darden bar you will see Perlick refrigerators chilling their beer and wine.  You can have that same commercial quality with a sleeker look right in your own home with their residential under-counter refrigerators that come in widths from 15” to 48″.  Perlick is also an industry leader in stadium, arena, and bar beer systems.  Keeping your beer cold, whether it comes in cans, bottles or kegs, is no struggle for Perlick.

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Many people assume that Viking’s restaurant style ranges originated in restaurant kitchens, however, that would be untrue.  Viking was designed to look like it came from a commercial kitchen, but have the features and safety of a home range.  Over three years ago Fred Carl, who founded Viking, sold the company to Middleby Corp.  VikingCktp3

Middleby, a restaurant and commercial equipment manufacturer, has brought features directly from their restaurant division to their Viking residential appliances.  Their French door wall oven uses the same hinge used on a Blodgett commercial oven.  Their 23,000 btu 7 Series range burners are based on the Southbend restaurant range. The CookTek inductors in Viking’s new induction cooktop will outcook any other appliance in our store. Their speed oven, Turbo Chef, will begin shipping in a few weeks. 

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There is no reason you can not cook and cool like the chefs in your favorite premium restaurant.  Well, not having the skills of your favorite chef might be a valid reason for not cooking like them, but at least you can have comparable equipment to practice on!