407-295-4489

Tag Archives: True Residential

Always Be True To You

true_logo

TrueVintage1It occurred to me on my latest appliance adventure to Missouri that garages have made a major impact on American history. From music, to computers, to appliances…..they have been an integral part in making magic happen in many industries. After hearing that Bob Trulaske, his father, and his brother went to work on the first roll-top-soda-pop-storing refrigerator in a garage, it made me giggle a little because well….another American garage invention success story.TrueVintage2

So who was Bob Trulaske? He is the founder of True Manufacturing, the world’s leading commercial refrigeration supplier. Founded and made in St. Louis, Missouri, 75% of the raw materials used are sourced from the USA. It’s not a shock that Bob also served in the military and was a World War II Veteran.

TrueVintage3

While sitting in their local pop shop, Bob and his brother came up with the idea for a refrigerator that wouldn’t need an expensive block of ice. They promised the owner that when they made their first refrigerator it would be his. So in their garage they built the first commercial soda refrigerator. This roll-top caught the attention of 7-Up and Coca-Cola. These companies wanted these refrigerators and True was more than happy to oblige!

True

Later in the 70s they took a shot at more than just beverage coolers and ventured into the food service industry. People thought they were nuts. What did they know about the food service industry? Considering that the company is in the majority of today’s restaurants, we can see that naysayer hadn’t a clue as to the true capability of True‘s ability to figure it out AND be the best.

True1

Fast forward to 2008 when True decided to take another chance in yet another division they knew nothing about…..the residential market. Again, they were told they were nuts. What did they know about the residential market? Yup. Imagine that? With that in mind I could picture them laughing as they brought to market an uncomparable product line chock full of pieces like a 42″ and 48″ built-in refrigerator with true commercial qualities, under-counter refrigeration, wine preservation, beer dispenser, and an ice machine.

TrueIce

True offers decades of commercial quality brought to market in their residential line. Features such as stainless interior, serious compressed insulation, a 3 year warranty, and all under-counter products being indoor AND outdoor rated, are just some of the perks to their residential line. It can’t all be commercial though….so they add wonderful features such as colorful, choice lighting and stainless steel buttons, backed by hundreds of thousands square footage of manufacturing capabilities.

TrueKitchen

We have these exceptional pieces on display. Stop in so I can infuse you with the same excitement I experienced walking the historical factory that has had a huge, true impact on appliances throughout the world. Truly TrueTrue to and for You.

TrueMany