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Category Archives: News

If Irma visits your Appliances…

Our state has an unwelcome houseguest arriving this weekend, and although we are not exactly sure how she will arrive, her reputation precedes her as destructive and unruly…..the houseguest you don’t want to visit.

  We have revived a previous blog detailing some precautionary things you can do to prepare your appliances for the upcoming storm.
Our store will be closed on Monday, and hopefully, we will be able to be back to normal business on Tuesday….but, we will be making decisions as we see the status and outcome of Irma.  We are trying our best to accommodate our customers with delivery, install and service schedules all while being mindful of our employees and their safety being on the roads.

We are hopeful Irma will be attracted back to the warm waters of the Atlantic and spares most of our state from the chaos she carries.   In the meantime, we look forward to a normal business week of talking about and focusing on all things appliances…..and as always, we wish the best for our community.

 

“Is there anything that I can do to get my appliances ready for a hurricane?”
Fear not, APPLIANCE BOY is here to help.

 

While some might view this as a ridiculous question, there are several things that you can do regarding your appliances to help, or at least minimize headaches after the fact.

Water:
I will start by saying that water is not good for electronics. Hopefully water intrusion won’t be a major issue for most people in Central Florida, but it might be for our friends and family closer to the coast. If you think you will be facing a major threat of flooding, unplug the appliance or flip the breaker to it. Do not turn it back on until you are reasonably sure that any electrical components are dried out. (Think of a cell phone)

Power surges:
These are a higher likelihood for many of us as lightning increases in proximity to the storm. If you do not have surge protectors or are worried about some of the complicated electronics in your appliances, it is not a bad idea to unplug them or flip the breakers to those units. If they are built-in appliances and you don’t have access to the plugs, flip the breakers.

What if you lose power?
Do not panic, your refrigerator can work like a large Igloo ™ cooler. Keep in mind however, that anytime you open it with no power you will be letting cold air out and it will begin warming up. Frozen foods and ice will begin to melt. When the ice melts it will probably start to leak out of your freezer onto your floor. Remove the ice bucket and use it in your cooler to help keep those foods cool. To prep for the storm put as many bottles of water into your freezer as possible so that you have a higher ice load to maintain the cold. Remember that water expands when it freezes so drain a little off before you put them in. If you lose power you can move some of these to the refrigerator compartment to help keep it cold. It is also a good idea to go ahead and set your refrigerator and freezer to their coldest temperatures.
 

Dining in the Dark

What happens when you combine 2 outstanding Non-Profits, a SWAT Team with the Orlando Police Department, 3 Top Chefs and a completely dark dining room?
 You get a phenomenal event called Dining in the Dark.

As a partner, supporter, and neighbor of Second Harvest Food Bank, we often are privy to all the awesome events that take place in their beautiful building. We have had the pleasure of sponsoring a table at Dining in the Dark for 3 years, it has been an incredible experience to share with our clients and some lucky staff members.   The most recent Dining in the Dark was on July 27th, and it did not disappoint.

Our esteemed Chefs for the evening….Kevin Fonzo, Jill Holland, and Kathleen Blake….also pictured is James, our SWAT team member that took care of our table, he was very tolerant and kind.

The Chefs prepared the tastiest food….including lobster bisque, fried green tomatoes, a goat cheese salad w/beets, citrus and pistachios, a corn cake w/pickled vegies and watermelon, and a delicious pork dish w/farro and cranberry, just to name a few highlights of the meal.
 

This unique dining experience benefits the non-profit, Lighthouse Central Florida…and is an enlightening evening that incorporates fine dining while focusing on your senses of taste, smell, and sound…all taking place in total darkness.

 First, we hold on to each other’s shoulders and are led into a pitch black room, our SWAT team leader patiently guides us to our table and makes sure we get in our chairs without hitting the floor. We then try to get our bearings and locate our glasses, napkin, silverware (which I didn’t really use), and get an idea of who is seated next to us. Our server makes sure we know when food is in front of us and we begin to try to eat and drink in complete darkness.  We all tend to speak louder, attempting to connect with those at our table,  and soon realize how precious our sight is and how we often take it for granted…everyone is affected in a different way, and hopefully we all left a little more sensitive and aware of the issues surrounding vision loss and those in our community dealing with hunger.

The SWAT Team of the Orlando Police Department volunteers their time to act as servers and guides the night, all while wearing their night vision goggles in the completely dark room.  It is so inspiring to see men that have serious and often dangerous jobs… lend their time to take pictures, wait on tables, tolerate our screams for assistance (for some, more wine), and willingly help us safely navigate around the room.
We are thankful for their service in our community and appreciate the opportunity to meet them in a fun atmosphere.

 

While it was fun for us to eat with our hands, try to determine what the components of each course were, and experience all the feels of eating in compete darkness….the goal of the evening was to shed an important light on the needs and reality of those suffering from vision loss and chronic hunger.  I encourage you to take some time to go the websites of Lighthouse Central Florida and Second Harvest Food Bank.  Take a moment to see if either, or both of these organizations have a mission that speaks to your heart….there are many ways to help – with your time volunteering, or through monetary donations.

 

 

 

Click on the logos or any links in the blog to learn more…..

The Attendees for 2017

 

37 years young….

birthday cupcake

We just turned 37….

Typically, the majority of us are not so ready to share our age, even though everyone says age is just a number…but, every time a business turns another year older it hopefully signifies positive attributes like Stability, Trustworthiness, and Integrity.
We are striving to get better, not just older.

 We opened our doors on June 13, 1980…under the name Aggressive Appliances and Fine Furniture.  The furniture aspect didn’t “stick”…now, we focus solely on residential appliances, and have undergone many changes over these last 37 years.

Some of us have had some laughs looking at photos from the past, mostly enjoying the changing hairstyles and mustaches of our staff.

old staff picOur showroom has changed dramatically over the years, starting with a small building on Hwy 50, and now we get to share state of the art “live” kitchens and 10,000 sq ft of shopping space with our customers.

Yep, lots of changes over the years….things got a little sleeker, kitchens are a little more contemporary, designs change and technology is constantly updating.   Change is good, but one thing we don’t want to change as we age, is our commitment to our customers.  The goal of our company is to improve in all areas, we strive to get better in everything we offer to you involving…
Sales – Service – Installation

 Thank You to our customers for your loyalty….we so appreciate your business and before we know it , we will be in our 40’s !

Second Harvest…..Our Favorite Neighbor !

Remember the Mister Rogers Neighborhood song with the line….won’t you be my neighbor?   Well, if you clicked on the link, that song will be playing in your head for awhile…you’re welcome for the walk down memory lane of forgotten tv shows.

Our favorite neighbor is Second Harvest Food Bank. A few years ago, one of our customers invited me to a graduation for the Culinary Training Program at Second Harvest.  Since then, we have developed a partnership that has brought us great friends and experiences.

It has been wonderful over the last several years to learn about all the accomplishments of Second Harvest in the community….and even better, to be able to help spread the word, and educate others about this great organization.

We have enjoyed the talents of the chefs of Second Harvest, as well as the culinary students.  We often involve the students in our “food” events in the showroom….it is always our pleasure to have a small part in contributing to the culinary training program.
The Second Harvest Culinary Training Program provides qualified, at-risk and economically disadvantaged adults with the culinary and life skills training needed to pursue a sustainable career in the food industry.

Students enrolled in the program gain valuable “hands-on” experience learning in our production kitchen assisting in contract meal prep and catered events during their lab time with our team of award-winning chefs. The life skills component of our program prepares students for work-readiness, focusing on the importance of appropriate work behaviors, resumes and interviewing techniques, as well as household budgeting, stress relief, and time management.

Just last week a graduate of the program stopped by to say hello…one of my favorite things is getting to know these students, attend the graduations and hear that everyone has received employment or is in the process of interviewing for a job in the culinary field.
One of the latest groups we have had in the showroom is in the picture below, under the supervision of Chef Israel, serving great food for our customers and staff.

Here is a peek at the meal….

It goes without saying….we love great food and the people cooking, grilling, baking, sautéing, and preparing that food !

Another fun benefit of knowing our neighbor is participating in the Chef’s Night Dinners throughout the year.  Aggressive loves to sponsor a table and invite some lucky recipients to a fabulous evening right at Second Harvest….the most accomplished chefs in the area create an outstanding menu and they never disappoint.  Anyone can buy tickets to these events and help support the Culinary Training Program….simply go their website and check out all the ways you can be involved.

We recently attended a Chef’s Night just this month, Ruth’s Chris was in the house with their top chefs from around the state….the meal was perfect from the beginning appetizers, to the take home box of bread pudding…perfection !

In addition to getting food to families, children and seniors, Second Harvest has many services that benefit the community.

There is a beautiful Community Room available for rental,
a Catering Program, Distribution Center Training Program, Kids Programs, and too many services to list here.
Take a few minutes, go to their website and see for yourself how Second Harvest Food Bank is transforming lives, right in our own backyard.

It’s a good thing to be their neighbor.

Yes, we are an appliance store and we love to talk about and sell appliances….but, we also love our community and the people that use those appliances.   Thank you for letting us share about our neighbors.

Keep the Magic Alive

In January 2015, every Thursday around 8:15am, I began email blasting this blog with the help and input from my fellow appliance geeks here at Aggressive. During that time we’ve shared appliance adventures, food pictures, appliance glam shots, reviews, recipes, stories, and food holidays….and I’ve loved every minute of it even if my un-subscribers didn’t…..(that must have been an accident, right?!?!?!).

Now the time has arrived to pass the torch on to the next Editor. As of Friday I am moving into a new position with a major appliance manufacturer (for fairness sake will remain un-named). Maybe I’ll ghost write? Maybe Jerry will take over with appliance or non-appliance words of wisdom? Or maybe a new Editor and writer will take over and make your appliance world shine even brighter?

I do know this much….it’s been my pleasure to open up the appliance world to you during this time and ignite some spark of magic into your kitchen imaginings. Your kind thoughts, visits, encouragement, and cookies (Thank you to the Surprenants!) have been so greatly appreciated.

It has been so much fun giving you reasons to get excited about appliances because after all….they are the heart of our homes. I will still be calling on Aggressive as a rep. I hope to still see you in my travels. This is THE greatest appliance location in Orlando.

From my appliance home to yours……preserving, cooking, and washing up…..Keep the magic alive!

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Is New Technology Great?

JennAirWifiOven5Can you remember a time when you had to wait for the 11 o’clock news to get the sports scores? Have you ever had part of a song lyric in your head but couldn’t remember the whole song?  Or been in the grocery store and didn’t have the list of ingredients for the recipe you want to make?  Can you live without your smart phone?  With Google in your pocket, we can have a world’s worth of knowledge available anytime.  If you take your phone or tablet with you to the kitchen, you can look up recipes or cooking techniques with ease.   WolfWallOven2

I almost never reference a cookbook anymore.  Pretty soon, you may not even need to power up your phone or tablet to be a better cook.  We now have at least four brands of ovens (click on any of the pictures to go to their sites) with some pre-programmed smart cook functionality and at least four brands that are offering limited wi-fi connectivity to control or check your oven remotely.

WolfWallOven

I said “at least” because new models are being announced or rumored all the time. If you don’t cook a prime rib regularly, you may forget what temperature to set the meat probe. A smart oven has that built into it.  Just pull up the smart cook function and tell it that you want a medium rare prime rib and the oven does the rest.  Today’s most advanced ovens have settings for beef, pork, poultry, baked goods, and many more foods.

DacorWalloven A few days ago we installed Jenn-Air’s new oven.  It has their second generation advanced touch controller with photos of food built in.  If you don’t know the difference in medium and medium rare, the photos show examples of each.JennAirWifiOven6

The interface is now easier to use and they have added app controlled Wi-fi connectivity.  I installed the app this morning and without touching the oven, I changed the touch screen image, turned on the oven, and set the timer.  The advantage is that you can start the pre-heat while you are at the grocery store or turn off the oven that you forgot before you left the house.

JennAirWifiOven2Come by and we can show you the advanced controllers from Jenn-Air, Miele, Dacor and Wolf. Be sure to bring your phone so you can play on one yourself….just make sure you turn off the oven before you leave!

Listen…do you want to know a secret?

ChrissyIn some ways, we may be one of the best kept secrets in Orlando. On any given day we have surprises going on in our showroom. Anyone that’s ventured here to shop for their appliances most likely has a story to share about us. We don’t divulge all of our secrets online since that would spoil the fun for the people who come in. But…here are a few tasty morsels that may interest you this coming month…

ArtofCocktailNeed a drink? Next week we will be hosting a cocktail event presented by Edible Orlando, Orlando Date Night Guide, and the Orlando Chapter of the United States’ Bartender Guild. Learn how to mix up some cocktails with a few masters in mixology, compete for the best one, and have a great night out while doing it! More info and tickets can be found here.

Maria

Interested in cooking? Chef Maria Rivera can show you a thing or two about a thing or two when it comes to bringing easy ingredients together with phenomenal results! You can get tickets for her classes by clicking here.

As for our other secrets? You’ll just have to come in and visit us. We’ll have a custom cup of fresh brewed coffee waiting for you…

John

Identity Crisis?

ss-4

What is stainless steel? When it comes to appliances stainless steel is considered a color. It really is a finish, a very popular finish, but not everyone loves stainless steel. Avoiding stainless steel for new appliances isn’t always black and white.  There are shades of grey and red and blue and green and…..

SS-5

With stainless, more and more we get the fingerprint complaint. Yes, stainless does show finger prints more readily than painted finishes. If you have been licking your fingers after scraping the cake batter bowl you will most likely be leaving a sticky mess on any finish, no matter what color.  Not everyone has the dexterity to touch only the handle so when visiting our customers we do often see fingerprints at kid heights or even nose prints at Labrador retriever height.

 Tuscany

For years, Viking Range Corp has offered special order finishes in several colors.  BlueStar is famous for their ranges but now has a great line-up of cooktops, ovens and hoods as well. The BlueStar name came into being when Prizer Painting (yes, a paint company) purchased the residential division of restaurant range manufacturer.  So it’s no surprise that a special order of a new BlueStar can arrive in nearly any color as well as a variety of metal finishes. We mentioned KitchenAid’s new Black Steel a few weeks ago (Link to KitchenAid’s “Black Steel My Heart” Blog); many of our customers think it looks awesome. Blue Star Color WheelIf color alone won’t meet your design requirements, check out the classic designs of AGA’s CookerLa Cornue’s French design, and Viking’s Tuscany SeriesVent-A-Hood goes a step further and doesn’t just offer traditional, classic and modern hoods in stainless steel and painted finishes, but allows special orders on their hoods in brass or copper with custom applied metallic trims.  Go crazy with it! In keeping with our tradition of being the best appliance dealer in Central Florida, Aggressive Appliances has all of these products on display with the exception of Viking Tuscany due in soon.  Don’t pass up the chance to see the Duck Egg Blue Aga, three different La Cornue ranges, and two custom Vent-a-Hoods.

AGAPink

(Chrissy’s Favorite Appliance Color)

** A Special Birthday shout out to Aggressive Customer, Mr. Russell Bizette. Happy Birthday!!! **

Ch-Ch-Ch-Changes

Constr 3

Construction is underway!!!! There is dust, noise, hot air, and adventure flying all through here!!! There’s palpable excitement in the air when things start coming down and change is on its way. The only thing that stays the same here at Aggressive is that you can always count on change.Constr 8We’ve set up a handy “DETOUR” sign trail to the bathroom since the usual way is closed off due to the re-construction. Constr 6The signs are a hoot and so are the signs Jerry’s created and posted on the glass windows in the back office for people to giggle at on their trek to the restrooms. Constr 5We’ve even found one of Tina Wilson’s wall murals for the former summer kitchen section hidden behind walls we took down!! Can you make out the plane? How cool is that?!?!?TinaTimeCapsule5

Aggressive is always changing, updating, and growing.  I’m really psyched about what the new changes will look like. Please stop in and see the “in progress”. There are so many “before” and “after” pictures throughout the years that we hope you get a chance to stop in and see a piece of the current action! It will most likely change again by next year, so don’t get too attached…

Constr 9

Whatcha Got Cooking?

bsh cREWThis week I was given the opportunity to fly to California for BSH immersion training. I’ve never been to California and haven’t been to an out-of-state product training in quite some time. I had no idea what to expect, who I’d meet, or how much I’d learn.

What I found in Cali was this…no matter where you go, or where people come from, good people are good people. The crew we had at this training was by far the best group of people I’ve ever had the pleasure of learning with. We laughed, we laughed harder, we cooked, we learned, and we made some really great friends that became more like family on this trip.

BSH 2There is something to be said for being able to cook on Bosch products surrounded by bright, funny, creative people. It also helps to have a professional chef explaining what to do. We used induction, gas, steam, convection, and learned all the different ways Bosch can really make a decadent meal fast, easy, fun, and exciting. The BSH group gave me the chance to try out one of my own family rice recipes to give me that final push to give up my aluminum pot and fully embrace induction cooking. My classmates enjoyed my dish (or they were just being kind) and I was sold on induction.

BSH 3We have many of these pieces on display at Aggressive. BSH provided us all with a steam cooking recipe book. I’m heading back to Florida today armed with a plan to try these recipes, along with my own, on our live appliances.

bsh 4I gained so much knowledge this week, but one of the most important things I took away from this trip was that there are great people that live all over the world, people that have so much to share and teach you, people passionate in their appliance geekiness and sillyness. I feel honored and privileged to have met them all. Special thanks to the BSH family for providing us this opportunity!!!

BSH Crew NightNow….come on down and let’s take my Bosch knowledge for a spin!!!! I’ll be steam/convecting goodies REAL soon…