407-295-4489

Monthly Archives: June 2017

37 years young….

birthday cupcake

We just turned 37….

Typically, the majority of us are not so ready to share our age, even though everyone says age is just a number…but, every time a business turns another year older it hopefully signifies positive attributes like Stability, Trustworthiness, and Integrity.
We are striving to get better, not just older.

 We opened our doors on June 13, 1980…under the name Aggressive Appliances and Fine Furniture.  The furniture aspect didn’t “stick”…now, we focus solely on residential appliances, and have undergone many changes over these last 37 years.

Some of us have had some laughs looking at photos from the past, mostly enjoying the changing hairstyles and mustaches of our staff.

old staff picOur showroom has changed dramatically over the years, starting with a small building on Hwy 50, and now we get to share state of the art “live” kitchens and 10,000 sq ft of shopping space with our customers.

Yep, lots of changes over the years….things got a little sleeker, kitchens are a little more contemporary, designs change and technology is constantly updating.   Change is good, but one thing we don’t want to change as we age, is our commitment to our customers.  The goal of our company is to improve in all areas, we strive to get better in everything we offer to you involving…
Sales – Service – Installation

 Thank You to our customers for your loyalty….we so appreciate your business and before we know it , we will be in our 40’s !

Hurricanes and Appliances

We are bringing back a previous blog from Appliance Boy to get us ready for the hurricane season.   In Florida, our season runs from early June to November.  The peak is from mid- August to late October.

“Is there anything that I can do to get my appliances ready for a hurricane?”
Fear not, APPLIANCE BOY is here to help.
img_0064

While some might view this as a ridiculous question, there are several things that you can do regarding your appliances to help, or at least minimize headaches after the fact.hurricane

Water: I will start by saying that water is not good for electronics. Hopefully water intrusion won’t be a major issue for most people in Central Florida, but it might be for our friends and family closer to the coast. If you think you will be facing a major threat of flooding, unplug the appliance or flip the breaker to it. Do not turn it back on until you are reasonably sure that any electrical components are dried out. (Think of a cell phone)

Power surges: These are a higher likelihood for many of us as lightning increases in proximity to the storm. If you do not have surge protectors or are worried about some of the complicated electronics in your appliances, it is not a bad idea to unplug them or flip the breakers to those units. If they are built-in appliances and you don’t have access to the plugs, flip the breakers.
What if you lose power?  Do not panic, your refrigerator can work like a large Igloo ™ cooler. Keep in mind however, that anytime you open it with no power you will be letting cold air out and it will begin warming up. Frozen foods and ice will begin to melt. When the ice melts it will probably start to leak out of your freezer onto your floor. Remove the ice bucket and use it in your cooler to help keep those foods cool. To prep for the storm put as many bottles of water into your freezer as possible so that you have a higher ice load to maintain the cold. Remember that water expands when it freezes so drain a little off before you put them in. If you lose power you can move some of these to the refrigerator compartment to help keep it cold. It is also a good idea to go ahead and set your refrigerator and freezer to their coldest temperatures.

Flowers for Dinner


I recently visited the BSH Design and Experience Center in Irvine, California…..will go into more detail later about the awesome appliances in this facility, but wanted to share a quick, easy and fun recipe we learned in class.

Squash Blossoms showed up in two meals, once in a  beautiful salad, and for lunch one day our group teamed up and made this unusual side dish.
***Squash blossoms are the edible flowers of the squash plant and usually come in orange and yellow shades. Squash blossoms are soft, delicate, and usually taste mildly like the squash itself.


They are so beautiful….and let’s face it, we don’t get to eat a flower everyday.
We prepared according to the directions, and we basically were spoiled by having all the ingredients
pre-measured and prepped for us…I want to cook this way all the time.

1. In Pan, heat 1/4 inch oil.
2. Dredge squash blossoms in egg wash then in flour.
3. Saute squash blossoms until lightly browned.  Turn and brown on the other side.
4. Remove to sheet pan with rack.
5. Place in warming drawer until ready to serve.
6. Arrange Sautéed Squash Blossoms on serving platters.  Garnish with lemon, parmesan cheese and flaky sea salt.

So easy, and the results were beautiful and delicious !

 Now, I don’t know how often, if ever, you will see many squash blossoms to buy, but if you do…..do yourself a favor and treat yourself or impress your friends.

I also picked up a few practical and easy ideas to incorporate into everyday cooking and food presentation….

Simply slice and sear lemons for maximum flavor and use to garnish your salad or incorporate into any dish.

Serve your salad piled up and arranged on a
large cutting board…so pretty!

Also, any meal is easier to prepare when 15 people are doing the cooking….breathtaking meals came together so fast!

The Bosch and Thermador kitchens where cooking and training took place were a great environment to see, touch and experience the state of the art appliances belonging to these two brands.

As impressive as the design center was, I realized how fortunate our customers and sales staff are to be able to show off appliances in our “live” kitchens as well.  Our showroom is unique and there is the opportunity to have a sales associate demo many of our appliances when you visit.

Another blog will go into more detail and highlight the outstanding appliances we used in the BSH Design and Experience Center.

Steam = Success !

(a “little” prior to 1980)

When Aggressive opened its doors in 1980, the microwave oven was cutting edge technology.
Since then, we’ve had a bunch of innovative cooking products introduced, some with success, others, not so much (a refrigerating range comes to mind).  In this brief article, let’s look at one of the great success stories, which in fact has become a whole new category of cooking products:  convection steam ovens.

These ovens not only work miracles with leftovers (revitalizing even pizza!), but they are the absolute healthiest way to cook vegetables; allowing them to retain 100% of their nutrients – nothing is lost. Convection steam as the name indicates is a combination of fan forced heat and steam acting on the food. Miele has a steam only product, but they also have a combi-steam which is more versatile.

At present we offer these products by Bosch, Gaggenau,Jenn-Air, Miele, Sharp, Thermador, Viking, and Wolf (alphabetical order).

The prices range from the lowest priced unit (Sharp) at $2,779, to the Gaggenau at $8,199.

Make a visit to our showroom to see
the wonders of the Steam Oven for yourself…we have many on display in our “live” kitchens.

Second Harvest…..Our Favorite Neighbor !

Remember the Mister Rogers Neighborhood song with the line….won’t you be my neighbor?   Well, if you clicked on the link, that song will be playing in your head for awhile…you’re welcome for the walk down memory lane of forgotten tv shows.

Our favorite neighbor is Second Harvest Food Bank. A few years ago, one of our customers invited me to a graduation for the Culinary Training Program at Second Harvest.  Since then, we have developed a partnership that has brought us great friends and experiences.

It has been wonderful over the last several years to learn about all the accomplishments of Second Harvest in the community….and even better, to be able to help spread the word, and educate others about this great organization.

We have enjoyed the talents of the chefs of Second Harvest, as well as the culinary students.  We often involve the students in our “food” events in the showroom….it is always our pleasure to have a small part in contributing to the culinary training program.
The Second Harvest Culinary Training Program provides qualified, at-risk and economically disadvantaged adults with the culinary and life skills training needed to pursue a sustainable career in the food industry.

Students enrolled in the program gain valuable “hands-on” experience learning in our production kitchen assisting in contract meal prep and catered events during their lab time with our team of award-winning chefs. The life skills component of our program prepares students for work-readiness, focusing on the importance of appropriate work behaviors, resumes and interviewing techniques, as well as household budgeting, stress relief, and time management.

Just last week a graduate of the program stopped by to say hello…one of my favorite things is getting to know these students, attend the graduations and hear that everyone has received employment or is in the process of interviewing for a job in the culinary field.
One of the latest groups we have had in the showroom is in the picture below, under the supervision of Chef Israel, serving great food for our customers and staff.

Here is a peek at the meal….

It goes without saying….we love great food and the people cooking, grilling, baking, sautéing, and preparing that food !

Another fun benefit of knowing our neighbor is participating in the Chef’s Night Dinners throughout the year.  Aggressive loves to sponsor a table and invite some lucky recipients to a fabulous evening right at Second Harvest….the most accomplished chefs in the area create an outstanding menu and they never disappoint.  Anyone can buy tickets to these events and help support the Culinary Training Program….simply go their website and check out all the ways you can be involved.

We recently attended a Chef’s Night just this month, Ruth’s Chris was in the house with their top chefs from around the state….the meal was perfect from the beginning appetizers, to the take home box of bread pudding…perfection !

In addition to getting food to families, children and seniors, Second Harvest has many services that benefit the community.

There is a beautiful Community Room available for rental,
a Catering Program, Distribution Center Training Program, Kids Programs, and too many services to list here.
Take a few minutes, go to their website and see for yourself how Second Harvest Food Bank is transforming lives, right in our own backyard.

It’s a good thing to be their neighbor.

Yes, we are an appliance store and we love to talk about and sell appliances….but, we also love our community and the people that use those appliances.   Thank you for letting us share about our neighbors.